Counterfeits in Food and Beverage
I read two articles about counterfeits, recently, that really caught my attention. It wasn’t that finding an article about counterfeits was unusual or unexpected, it was the type of products…
New gTLD Sites Add New Challenges to Brand Owners
Anyone involved in on-line activity, whether it for selling, marketing, brand protection, or domain management are aware of the new top level domains which were introduced in 2013 and are…
Beware: Advanced Brand Threats Require New Defenses
It’s as if not a day goes by when there isn’t news about some national brand getting hit with a data breach. High profile breaches at large chains such as…
Social Media’s More Sinister Turn
Social Media is becoming more of a factor in the brand protection scheme of things. Once an arena where your brand can become damaged by disgruntled consumers venting on your…
The Expanding Reach of Malware
The advancement of threats to your brand are casting a wider net of places where damage can take place. In 2015 these avenues were generally via malicious MS Office email…
Preventing Typosquatting: How to Minimize the Harm to your Brand
Along with all the threats to your brand, is a form of Cyber Squatting known as Typosquatting. This tactic pretty much relies on the chance that someone will spell your…
Identifying Counterfeits – The Dark Side of Online Shopping
With the the seemingly never ending proliferation of counterfeit goods, what also is seemingly endless is the double life many of these counterfeiters live. Take the case of counterfeit investigator…
The Threat the Internet of Things Poses to your Brand
In 1999, Kevin Ashton a British Entrepreneur coined the term the Internet of Things (IoT) to describe things in our everyday lives which are embedded with electronics of some type…
Building Authority Helps Build your Brand
Today, just having a bleeding edge website doesn’t quite cut it when it comes to building your brand. Brands need to go beyond, by establishing themselves as an authority. It…
TypoSquatting: Ways to Protect your Brand
Just as design and usability issues are important elements to opening a store online, another element of web strategy of paramount importance is typosquatting. If you do not realize its…