The Enemy Within – Protect your Brand from the Inside
There are brands that are a delight to engage with. You know who they are. You are their biggest fans. You speak about them at every opportunity, at dinner parties,…
With so Many Digital Assets How Do You Protect Your Brand?
A brand’s digital assets can include many outlets such as social media, web sites, blogs, review sites, etc… How does a brand keep track of it all and protect them…
Build Your Reputation Via Social Media
With all the competition out there in the online digital world, brands are always looking to not only protect their brand, but to strengthen and maximize it’s online impact via…
Trademark Law and Protecting your Brand: The Legal Costs Involved.
Any brand that has been involved in the area of IP (Intellectual Property) should by now know very well that protecting your intellectual property is a process that includes multiple…
Stopping the Invisible Thieves and Protecting your Brand
Your product launched last week and you’ve been getting great press, you’ve made some great business partnerships with some of the largest vendors, and people are talking about your brand.…
Infringement ghosts – how do Meta Tags steal your money?
What are Meta Tags? Meta Tags are hidden content in websites HTML code. Website visitors cannot see those tags on the website. They have been key elements in website search engine…
Google Plus Squatting: How Google Aims to Protect Brands
As Social Squatting has increasingly become a problem for brands, Google is busy pioneering ways for global companies to protect their brand. Like with most major initiatives by the search…
Long Live the Password? Think Again. The Password is Dead!
As banks ramp up to protect their good name and customers from hackers and the like, the industry is moving towards making authentication methods as unique as possible. (more…)
Cyber Squatting, Domain Squatting, Typo Squatting – Social Squatting?
As the proliferation of Social Media escalates unabated, brand legal teams are always attempting to close down accounts and user names that harm their brands and/or trademarks via infringement. Protecting…
Brand Protection: The Bigger you are, the Greater the Threats
Don’t look now, but you’re being watched. By lots of folks. It isn’t only your target audience watching your ads and seeing what you are up to. (more…)