Online Brand Protection: The Risks That Go Unnoticed
Reaching a high level of online brand protection is never easy, but when businesses and vendors aren’t looking in all the right places, things go from challenging to impossible. Missing,…
Stay Ahead of the Hook: Phishing Scams to Watch in 2025
Digital transactions have surged significantly in the past few years, in fact, in 2023, a study by McKinsey found that for the first time, more than nine out of ten…
Don’t Sell Out: Proven Amazon Brand Protection Tactics
As the world’s biggest eCommerce marketplace, Amazon has always been a key target for counterfeiters. But since the pandemic, this problem has increased dramatically, with Amazon reporting a 67% rise…
Better Safe: Proven Brand Protection Tactics
The importance of brand protection couldn’t be more apparent. An OECD report stated that counterfeit goods reached 3.3% of the overall global trade, and in 2020, U.S. Customs seized $1.3…
Stop Your Business from Becoming a Whaling Statistic
Whaling attacks are on a continuous rise. In 2018, the FBI estimated that the cost of such phishing scams to businesses surpassed $12.5 billion, and one in four businesses suffered…
Counterfeit Pharmaceuticals Increase Public Hazard Burden to Brands
Today, consumers around the world can purchase medicines from online rogue pharmacies, but many of those products are fake. Counterfeit pharmaceuticals harm consumers and companies in a variety of ways,…
A-Z Of Online Brand Protection Jargon You Need To Know
With more businesses expanding their presence to the online channels, brand protection quickly makes its way to the top of the executives’ priority lists. (more…)
Are You Purchasing the Right Anti-Phishing Solution For Your Business?
The former executive chairman and CEO of Cisco, John Chambers, once said, “There are two types of companies: those that have been hacked, and those who don’t know they have…
Does Your Anti-Phishing Solution Really Work? Facing The Hard Truth
To say that phishing attacks are on the rise would be an understatement. The type, frequency, and sophistication level of these attacks continue to evolve, becoming increasingly creative and dangerous.…
Measuring the Effectiveness of Your Brand Protection Program
Which KPIs can measure your brand protection program’s ROI (more…)