Unfriending Hackers: Social Media Networks Are A Cybercrime Playground
There are 3.8 billion active social media users today, with 321 million joining the party this past year. They are used to chat, learn, make new friends and stay in touch…
The Distribution Plan That’ll Help Your Customers Avoid Counterfeits
Most marketing departments focus all their attention on talking about their product with consumers. They hopefully make the product irresistible to consumers. That’s their job. The job of the brand…
How Levi’s ® caught the phishing scam to protect their online shoppers
The COVID-19 pandemic transformed practically every aspect of our lives and had a strong influence on our online habits. With everyone staying at home according to local restrictions, adjusting to…
Bogus Apps Collect Private Data
With the popularity and convenience of shopping on-line, it should be of no surprise that counterfeiters would find new ways to cheat consumers and damage brand names. (more…)
Counterfeit Make-Up: Is Beauty Worth the Price You May Ultimately Pay?
In February 2017, David Gauvey Herbert wrote for Bloomberg Businessweek about the rise in counterfeits in the cosmetic industry. Global seizures of counterfeit perfume and cosmetics jumped 25 percent from…
Effective Tips To Manage Rogue Websites & Online Infringements
As a brand owner, you most like are aware that that your brand is being abused online in a variety of ways. Your brand may be the target of counterfeiters,…
Educating Consumers to the Risk of Counterfeit Products
Most brand owners grapple with the question of alerting their consumers to the fact that your brand has been counterfeited. On the surface, one might think that it is an…
How Do You Measure the Effectiveness of Your Brand Protection Program?
Recently, Coraline Zhang, legal counsel at DH Anti counterfeiting, made an interesting comparison between Marketing and Brand Protection. She described brand protection as very similar to marketing. The latter fights…
Fake Reviews Become the Target of Amazon
Last year, Amazon launched an attack against over 1,000 individuals who are offering their services of providing fake four and five star reviews on-line. The individuals had mainly used the…
Social Media Fraud: Creating Fake “Likes”
Based on a recent article that appeared in World Intellectual Property Review in March, 2016, Stuart Fuller of NetNames has coined a phrase “Fliking” which he is trying to get…