Retail Brand Protection

You’ve worked hard to build a successful brand, but as your company gains customers, it also attracts bad actors who try to profit from your success. From counterfeits and trademark infringement to online look-a-likes, there’s a lot you need to guard against. 

Doing it on your own, you might find yourself spending many hours each week discovering counterfeit or unauthorized sellers and enforcing against them manually. But while you do that, customers are buying fakes from other sellers and experiencing poor service, shoddy workmanship, or even hazardous materials. These customers then complain on your own online retail pages and persuade others to avoid your brand so you lose more sales. It’s a vicious cycle that can snowball and shut down companies if not handled correctly.

Reputation is everything in retail. It’s easier (and more cost effective) to anticipate risks and act ahead of time instead of repairing a negative reputation after damage has been done. With BrandShield, you can get ahead of these risks to safeguard your brand’s value. 

BrandShield uses AI combined with years of experience in retail markets to detect online threats and sort them according to risk. Our technology scans hundreds of marketplaces and platforms, including social media accounts and foreign websites. Image recognition can find your logo in the farthest corners of the web, and clustering technology can uncover networks of counterfeit sellers. You can then use this data with your own legal team to pursue enforcement or let our experts handle takedowns. Book a demo to see how BrandShield can strengthen your reputation today.