Luxury industry threat detection and takedown
The luxury world is no stranger to fakes. Luxury products have been popular targets for counterfeiters for many years, and the online world continues to present new challenges for luxury brands. Counterfeiters take advantage of any avenue available to them, from e-commerce marketplaces to social media platforms. Luxury brands need a comprehensive solution to detect and remove counterfeit listings and preserve their brand reputation.
The success of a luxury product depends on the brand’s reputation and desirability in the eyes of its audience. A brand’s core customer group can become turned off to a product if they see fake versions of it everywhere they go. At that point, people wonder if the brand cares at all. Does it want to do anything about the imposters that flood the market? Or has it given up?
Luxury brands spend a lot of time and resources on creating something original that their customers will be drawn to. But when fakes copy the product, it becomes common and the allure is diminished. The resources spent on development are lost.
Today, it’s not enough to monitor sites like Amazon or eBay. Counterfeiters have moved on to other channels like Instagram and TikTok. Through social media sites, they can use private videos and disappearing content to further obscure their operations. Plus, many advertise products with generic hashtags instead of brand names to avoid detection.
BrandShield can monitor content on a wide range of platforms and social media apps at once. Image recognition technology can find logos in listings that don’t mention any brands, as well. Reach out for a free demo to see how BrandShield can protect your company’s reputation.
Common Use Cases:
- Counterfeit Sales
- Trademark Infringement
- Brand Abuse
- Gray Market
Common Platforms Used:
- Marketplaces
- Social Media
- Websites
CASE STUDY HOLIDAY SEASON ONLINE BRAND ABUSE
Did You Know?
$98B
That’s what counterfeits cost the luxury industry in 2017
60%
Of fake goods seized are counterfeit luxury items
20%
Of Instagram posts about luxury fashion brands are promoting counterfeits
Be in Control
Gain full control on your online gray market status and to understand the impact on your brand.
Reports & Statistics
Periodic and other detailed reports with monitoring, detection and enforcement activities.
Enforcement Experts
Experienced and knowledgeable enforcement managers analyze your company threats to determine efficient course of action.
Logo Recognition
Cutting edge image recognition technology developed by BrandShield locates logos to uncover gray market sellers.
Detect Clusters
BrandShield’s unique Patterns feature and Matrix section find clusters of infringes or fraudsters anywhere in the digital sphere.
Marketplace Monitoring
BrandShield monitors hundreds of marketplaces to efficiently detect unauthorized sellers.
Some of the companies that work with us
Brandshield, as I see it, is an extension of our brand protection team.
With BrandShield, there’s a fine balance between detailing and not overcomplicating things. We know we have a trusted, long-term partner who’s attentive to our real business needs today and well into the future.”
Morten R Serup
Sr. Brand Protection Officer
