Online Trademark Infringement refers to the unauthorized use of a registered trademark in the digital space. This can include copying brand names, logos, or registering domains that misuse trademarks to facilitate counterfeit sales or grey market scams.
Major Online Trademark Infringement Risks
Revenue loss
Reputation loss
Legal liability
Data leakage
Grey market flood
Distributor relation crisis
BrandShield Trademark Infringement Protection Benefits
Increased Revenues
Investing in trademark infringement protection stops your company from losing revenues and reputation.
Logo Recognition
Cutting-edge technology developed by BrandShield detects logos within graphic items.
Increased Reputation
Trademark infringement protection prevents your customers from associating your brand with low-quality products, losing interest, and turning to competitors.
Complete Risk Map
Gain full control of all risks that cause harm to your company and customers.
Detect Scam Clusters
BrandShield’s unique Patterns feature and Matrix section find clusters of infringes or infringers anywhere in the digital sphere.
Multi-Layered Solution
8 Layers of protection for robust and reliable detections and takedowns, including websites, marketplaces social media, and a remediation phase.
BrandShield’s Trademark Infringement Protection
Trademark infringement poses a significant threat to brands, with scammers employing various methods to exploit trademarks and deceive both businesses and customers. Protecting your brand from these tactics is essential to maintaining your reputation and trust.
Domain name infringement
Domain name infringement occurs when a person or business uses a domain already protected by a trademark. Scammers may slightly alter the original name—a practice known as typosquatting—or use Unicode and non-Latin characters to create deceptive domains, often referred to as IDN (Internationalized Domain Name) scams.
Copyright infringement
Copyright infringement happens when scammers unlawfully use a brand’s website content, proprietary videos, or audio files without the original copyright holder’s consent. These bad actors often replicate social pages or mobile apps, incorporating trademarked assets like product images, slogans, or videos to create a false sense of authenticity.
Content infringement
Content infringement involves the unauthorized use of trademarked words or phrases outside their intended context. This misuse can dilute the brand’s identity and create confusion among consumers.
Metacode infringement
Metacode infringement is a more recent form of trademark abuse, where a brand name is misused in metadata, such as image alt descriptions, file names, or other elements designed to be read by search engines. This deceptive tactic often manipulates search rankings to divert traffic or mislead users.
Webinar/ From Fake to Fraud: Why traditional anti-counterfeit efforts are not enough
Traditional brand protection focuses on legal issues like trademark infringement and counterfeit sales, while threats like phishing and impersonation are seen as cybersecurity problems.
A unified brand protection program combines legal and cybersecurity efforts, streamlining processes, reducing costs, and improving efficiency. Protect your brand on all fronts with one strong, coordinated team.