Your brand’s online presence is growing. So is the number of counterfeit sellers, phishing sites, trademark abusers, and impersonators exploiting it. BrandShield gives brand, legal, and security teams AI-powered detection and expert-led enforcement to eliminate threats at scale, across every channel, with a 98% takedown success rate.
What BrandShield Protects
Protect Revenue Across Every Channel
BrandShield continuously monitors hundreds of marketplaces, websites, and social platforms to detect and remove counterfeit listings and unauthorized sellers at scale, keeping revenue in your legitimate channel with a 98% takedown success rate.
Keep Your Brand Reputation Intact
BrandShield identifies and removes fake products, grey-market sellers, and brand abuse before your customers ever encounter them, protecting the trust and integrity your brand has earned across every digital channel.
Enforce Your Trademarks Globally
BrandShield scans every major channel continuously, detecting unauthorized use of your trademarks, logos, and brand assets and escalating every confirmed violation for fast, expert-led enforcement, no matter where in the world it appears.
Take Full Control of Your Brand
BrandShield gives brand, legal, and security teams complete visibility and enforcement capability across websites, marketplaces, social media, and the dark web, so you can protect your intellectual property and customer relationships at scale.
The Cost of Online Brand Abuse
Revenue loss
Reputation loss
Legal liability
Eroded pricing power
Decreased market share
Damage to distributor relations
If you want to read more, click here for a full Online Brand Protection Glossary.
What Happens When Your Brand Isn’t Protected
Revenue Loss
Counterfeits and unauthorized sellers steal revenue directly from your business. Removing rogue listings increases the visibility of your legitimate products and improves your ROI across every channel.
Reputation Loss
Fake products sold at lower prices cause customers to question your pricing and quality. Customers who receive counterfeit goods frequently blame the genuine brand for failing to protect them.
Legal Liability
In many jurisdictions, brands face liability if they fail to take reasonable steps to protect consumers from counterfeits. Judgments under intellectual property law can result in significant penalties when counterfeit products cause consumer harm.
BrandShield leverages AI-driven online brand protection to detect and remove counterfeit listings, grey market sellers, and brand impersonations with over 98% success. Our advanced takedown capabilities efficiently handle large volumes of threats, ensuring your brand integrity and customer trust remain intact.
See What’s Threatening Your Brand. Book a Demo.
Talk to a BrandShield expert today to uncover the threats your brand is facing and see how fast we can remove them.
We prioritize the most critical threats, then eliminate them at the source. AI-driven platform for detection, takedown, and reporting. Expert guidance to shape your brand protection strategy.
How Levi’s Triumphed Over Online Counterfeits with BrandShield
Global jeanswear brand Levi Strauss & Co. saw a surge in counterfeit and grey market activity as online shopping continued to grow. With more consumers turning to digital channels, counterfeiters had greater incentive and more opportunity to create and distribute fake products.
BrandShield identified 429 new infringing domain names containing “Levis” in the URL, marking a 40% increase from the previous year. Many of these domains were part of interconnected malicious networks.
Thanks to BrandShield’s detection and enforcement technology, over 98% of the infringing websites were successfully taken down.
IS YOUR BRAND PROTECTION PROGRAM MISSING THESE?
Brands that feel like they are playing whack-a-mole with infringements are usually missing one or more of these
Coverage
Does your program scan websites and ecommerce sites only? Or does it cover mobile apps, social media, paid ads, and dark web channels too? Can it detect threats across geographic regions and multiple languages?
Technology
Can your program detect logo misuse with image recognition? Can it use threat clustering to uncover coordinated networks of rogue sites and fake listings?
Takedown capabilities
A solution that sends you to platforms to file your own takedowns is not a solution. Look for expert-led enforcement that prioritizes threats by severity and handles removals on your behalf.
Holistic workflows
Effective brand protection requires legal and security teams to work from the same data. Can your platform support collaboration across teams, log enforcement activity, and feed insights to marketing and sales?
The Role of Legal and Cybersecurity Teams in Brand Protection
Legal and cybersecurity teams share the same goal: protect the brand and reduce the cost of external threats. But for brand protection software to be effective, both teams need to work from a shared understanding of what they are fighting.
Legal teams ensure IP, designs, and new product developments are trademarked as early as possible, and pursue enforcement actions against infringers. Security teams maintain the domain portfolio, protect against typosquatting and domain squatting, and safeguard key brand assets.
When both teams work together with the right tooling, enforcement is faster, coverage is broader, and threats stop falling through the gaps.
About BrandShield Brand Protection Services
When it comes to online brand protection, experience and speed matter. BrandShield brings over a decade of proven enforcement experience across hundreds of global brands, detecting and removing infringements across websites, social media, marketplaces, paid ads, and mobile apps.
Our proprietary AI prioritizes the most critical threats first, so your team focuses resources where they have the greatest impact. Our in-house enforcement team then acts fast to eliminate threats using established relationships with platforms, including Google, Facebook, and Amazon.
What’s Different About Our Brand Protection Solution
BrandShield’s online brand protection solution combines the power of AI and machine learning with experienced threat hunters in an easy-to-use SaaS package.
Full and proactive coverage
Websites, domain names, marketplaces, social media, paid ads, mobile app stores, and the dark web. All monitored continuously.
AI-Powered Detection Technology
Logo and product recognition, OCR, NLP, domain monitoring, and threat clustering that uncovers coordinated networks of abuse rather than isolated incidents.
Named Enforcement Managers
Certified specialists with IP and legal backgrounds who handle every takedown personally and maintain direct relationships with major digital platforms.
Full Case Management
Manage takedowns, view historical data, and export reports from a single, easy-to-use interface.
Complete transparency
Every threat, action, and resolution is fully visible in the platform. No black boxes.
Ease of use
No local installation. No complex integration. Setup requires nothing beyond internet access.
BrandShield is a technology that helps change the balance in the fight against counterfeiters. The analytical capabilities of BrandShield allow our team to locate the most damaging online problems for New Balance at any given time. The interface is extremely intuitive yet has a magnitude of capabilities that help us perform and manage our enforcement activities with higher efficiency.”
Dan McKinnon
Intellectual Property & Brand Protection
Stop Infringements and Reclaim Revenue Today
Get in touch with a brand protection expert at BrandShield today to uncover the digital threats your brand is facing and reclaim lost revenue.