Food & Beverage

Ferrara Secures its “Sweet Spot” and Protects its Online Presence with BrandShield’s Trusted Brand Protection Solutions

Ferrara, a major U.S. confectionery company, faced a serious issue with third parties infusing their candy with THC and selling them under Ferrara’s brand. This posed significant health risks to consumers and potential legal liability for Ferrara. They turned to BrandShield for its advanced AI-driven digital risk protection. BrandShield swiftly identified and removed counterfeit listings, achieving an impressive 96% takedown rate on online marketplaces and 94% on social media. Click here to read more.

“BrandShield showed us why effective marketplace brand protection needs automation. What’s more, the cluster capabilities can detect and remove hundreds of listings at once, and takedown is done by BrandShield enforcement managers and threat hunters, all experienced IP professionals.”
Amber Carpenter – Senior Legal Counsel