Food & Beverage
Ferrara Secures its “Sweet Spot” and Protects its Online Presence with BrandShield’s Trusted Brand Protection Solutions
Ferrara, a major U.S. confectionery company, faced a serious issue with third parties infusing their candy with THC and selling them under Ferrara’s brand. This posed significant health risks to consumers and potential legal liability for Ferrara. They turned to BrandShield for its advanced AI-driven digital risk protection. BrandShield swiftly identified and removed counterfeit listings, achieving an impressive 96% takedown rate on online marketplaces and 94% on social media. Click here to read more.